The Challange
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The Challange
Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.
Brand Strategy & Design Lamp Delight
Lamp Delight combines eco-friendly materials with sophisticated aesthetics to craft lighting solutions that enhance your home while being kind to the planet.
The Challange
The lamp manufacturer Lamp Delight needs an attractive Brand Identity to communicate not only its high standards of quality but also its environmentally friendly approach. As a company newly positioning itself in the market, the manufacturer needs to appeal to an eco-conscious audience that is willing to pay a higher price for elegant luxury items.
The Outcome
A combination of gold and earthy tones communicates both high quality and a nature-connected, sustainable approach. An elegant serif font and a minimalist, sophisticated photo style further help to position the brand as a luxury item.
Project Scope:
Brand Strategy,
Creative Direction,
Identity Design
The final Design
What it looked like in the end?
Here are some impressions of the final design.
How we got there?
Step 1: Strategy
We initiated the process with extensive market research and competitor analysis, creating marketing personas for the desired target audience, exploring their demographics, behaviors, interests and desires.
These insights helped create a solid brand strategy that informed our following design choices.
Step 2: Creative Direction
We created a mood board that translated our insights from the Brand Strategy into design choices.
We chose a combination of gold and earthy tones to communicate high quality and a nature-connected, sustainable approach.
An elegant serif font and a minimalistic, sophisticated photo style further help to position the brand as a luxury item.
Step 3: Logo & Brand Collateral Creation
We created a wordmark for bigger spaces and print productions, a monogramm, and a combination for various uses from small spaces in social media and on the website, to medium-sized stickers on brand collateral.
After finalizing the logo variations, exports for print and digital, and a Brand Style Guide to ensure a consistent brand appearance, we created business cards, a stationary design, a brochure, a product catalog, and a minimalistic website.