Brand Design
Brite Harvest
Brite Harvest delivers premium acai products sourced directly from local Brazilian harvesters, ensuring sustainability and exceptional quality.
The Challange
A Brand Identity that draws inspiration from the bright color and organic nature of acai and the Amazon Rainforest plus the clients fun and bold colored Moodboard.
The Outcome
A vibrant Brand Identity which colors are inspired by the brand's product's main ingredient and the clients Moodboard. The fonts we chose represent a fun character that resonates with their project brief, and with the unique illustrations, the brand is easy to recognize throughout different media.
Project Scope:
Creative Direction
Identity Design
The final Design
What it looked like in the end?
Here are some impressions of the final design.
How we got there?
Step 1: Research
First, we studied their brief, researched the web for information of the existing brand, their mission, values, etc., and their competitors to get an idea how Brite Harvest wants to be recieved and how they can stand out within their market.
These insights helped informe our following design choices.
Step 2: Creative Direction
We created a mood board that translated our insights from the research phase into design choices.
For example, we chose a blue that resembles the main ingredient of the brand - the acai fruit as one of the primary brand colors. Blue furthermore stands for trustworthiness and responsibility, which makes it even more suitable for a sustainable brand like Brite Harvest. Combined with the fun, bold, and bright pink that also occurred in the client's brief in other nuances, a soft beige that communicates naturalness the color palette is complete.
Our chosen fonts represent a fun character that resonates with their project brief. A set of unique brand illustrations sets the brand apart and ensures brand recognition across all media.
Step 3: Logo & Brand Collateral Creation
We created a wordmark and a monogramm for smaller spaces like social media profile pictures.
After finalizing the logo variations, we created diverse packaging and designed a landingpage to bring our vision for the brand to life.